Wisers, with its innovative approach to all-media big data and smart business intelligence solutions in Hong Kong, has established itself as a global leader, transforming the landscape of business intelligence and data analysis. Serving over 3,000 clients across the globe, Wisers harnesses the power of advanced AI technology and scientific analysis models to deliver unparalleled insights, empowering businesses to navigate the complexities of the digital era with confidence and precision.
In this blog post , you will learn Wisers stands for core AI technologies across its product suite. This includes:
- Sentiment analysis and emotion detection
- Smart Alerts
- Computer Vision – Image and Video Analysis
- AI-powered Summaries
- Knowledge Graph
- Model for detecting ‘water army’ behavior
Natural Language Processing and LLMs
Natural Language Processing (NLP), a critical subfield of artificial intelligence, focuses on the interaction between computers and human language. At the heart of Wisers’ technology, NLP plays a pivotal role.
Using NLP techniques, Wisers extracts, structures, and analyzes textual data from various sources, including news outlets, blogs, social media platforms, and proprietary data. This comprehensive approach allows us to gain deep insights into brand perception, the dynamics of conversations, their origins, and dissemination patterns. Through this analysis, we can model consumer behavior, identify emerging trends, and offer actionable recommendations to PR and marketing professionals.
Supported NLP tasks within Wisers’ AI framework include:
1. Sentiment Analysis and Emotion Detection
Sentiment analysis and emotion detection are at the forefront of understanding language in a way that goes beyond words, capturing the feelings and tones conveyed in texts. Utilizing an ABSA, Aspect-based Sentiment Analysis, we achieve a comprehensive understanding of sentiments, whether positive, negative, or neutral.
The ABAS Concept Explained:
Context: Looks at the situation or background. For example, a car mentioned at a show versus in a recall notice can imply very different sentiments.
Subject: Identifies what or who is being discussed, like a brand or product.
Dimension: Digs into specific aspects or features being talked about, such as a product’s quality or design.
Emotion: Captures the overall sentiment or specific emotions directed at the subject and its aspects.
Example in Action:
A review stating, “Nike’s Next% has great grip, but Li-Ning’s Feidian 3 is more comfortable,” illustrates this model at work. The context is a product review; the subjects are the Nike and Li-Ning shoes; the dimensions focus on grip and comfort; and the emotions range from positive towards Nike’s grip to a preference for the comfort of Li-Ning’s shoes.
This streamlined approach to sentiment analysis allows us to provide businesses with precise and actionable insights into consumer perceptions and emotions.
2. Smart Alerts
Wisers’ advanced system harnesses the power of Large Language Models (LLMs) for cutting-edge PR risk management. This AI-driven approach ensures 24/7 surveillance across a wide array of data sources, like financial reports and market news, hunting for early signs of potential risks. Upon detecting any such indicators, our system promptly issues real-time alerts via email and SMS, enabling quick action against emerging threats.
Deep within our platform, a sophisticated blend of machine learning and LLMs works tirelessly to perform detailed risk analysis. This process not only identifies risks but also classifies them according to severity, allowing for precise monitoring and well-informed strategic responses. Furthermore, our system generates succinct Media Impact Reports that distill complex data into clear, actionable insights, streamlining decision-making and PR strategy optimization.
3. Computer Vision – Image and Video Analysis
In today’s visual-centric brand management, understanding images and videos is crucial. WisersOne employs advanced computer vision technology, allowing for deep insights into visual content, thus enhancing audience engagement.
Our unified platform currently supports more computer vision tasks than anyone in our industry, including:
- Logo and Celebrity Detection: Our system is adept at identifying over 450 brand logos and numerous public figures, continually expanding its repository.
- Consumer Portrait via Face Detection: We delve into demographic segmentation by analyzing images for age, gender, and density at a granular level.
- Scenes and Object Detection: The ability to detect various objects and scenes enhances contextual understanding, enabling brands to see how their logos or products feature in diverse settings, from sports events to premier social gatherings.
- Emotion Detection in Visuals: Supplementing our NLP capabilities, the computer vision system detects emotional cues within images, offering a comprehensive view of audience sentiment that aligns with textual analysis.
- OCR for Enhanced Brand Monitoring: Optical Character Recognition plays a pivotal role in our suite, identifying and interpreting text within images.
4. AI-powered Summaries
Our platform’s AI-powered Summaries dashboard is augmented with Large Language Model (LLM) insights, delivering a highly refined analysis of data. The integration of LLMs allows for an even more nuanced understanding of language nuances and trends. Here’s a breakdown of our AI suite:
- Data Summarization: LLMs assist in parsing through vast datasets, extracting key points, and producing clear, concise summaries.
- Anomaly Detection: Our AI identifies irregularities or unexpected patterns in the data, flagging them for further review.
- Causal Analysis: The system not only spots anomalies but also investigates potential reasons behind these deviations.
- Trend Discovery: By recognizing patterns and correlations, the AI uncovers emerging trends within the data.
- Topic Evolution Tracking: The platform keeps an eye on how certain topics change over time, providing ongoing updates.
5. Knowledge Graphs
We leverage the immense capabilities of knowledge graphs to transform data into meaningful insights. Our sophisticated knowledge graphs are constructed from over 10 million semantic keywords and are categorized using more than 10,000 fine-grained labels. This allows us to create highly detailed and industry-specific knowledge graphs that encompass 14 distinct sectors.
These serve as the foundation for our advanced products, including the Media Center, Smart Alerts, WiseSearch, and WiseAudiences, collectively empowering users with comprehensive media analysis and audience insights.
Our knowledge graphs are not just vast in scale; they are tailored to reflect the nuances and specificities of each industry we serve, ensuring that the insights we provide are as actionable as they are accurate.
6. Model for Detecting ‘WATER ARMY’ behavior
In the AI feature of our platform, we address the concept of the “Internet Water Army.” This term refers to groups of individuals who are paid to post content online, typically comments or reviews, to manipulate public opinion. These posts may falsely inflate a product’s popularity, defame competitors, or sway public discourse. Our AI technology includes models specifically designed to detect and flag such ‘water army’ behavior, ensuring that the data and insights we provide reflect genuine user opinions and interactions. This feature enhances the trustworthiness of online discussions and content, supporting more accurate market analysis and consumer insight.
The Future of AI at Wisers
The Future of AI at Wisers As AI evolves, so does Wisers, continually enhancing how businesses understand and react to the digital world. Our vision for the future is clear: to keep our clients at the forefront of AI-driven insights and decision-making. With Wisers, you’re always one step ahead.
