According to the latest data from the Wisers Tourism Index, the number of visitors to Hong Kong is expected to see a slight increase in December compared to November. The “cultural and recreational” data indicates that tourists are enthusiastic about cultural activities, concerts, and Hong Kong films. For instance, November and December mark…
In today’s competitive landscape, effective competitor analysis is crucial for any business aiming to stay ahead. Understanding your rivals allows companies to identify market trends, gain insights into competitor strategies, and refine their own approaches. WiseMonitor, a leading media monitoring and social listening platform, offers powerful tools to conduct thorough competitor analysis, helping…
According to the latest data from the Wisers Tourism Index, the number of inbound travelers to Hong Kong is expected to significantly increase throughout October, primarily benefiting from the National Day Golden Week. Since the end of September, promotions for the “MTR Octopus Fare-paying Trip Discounts” have appeared on mainland OTA media and…
As businesses strive to connect with their audiences, understanding how and where their brand is being discussed has never been more essential. This article explores the significance of brand mentions and how WiseMonitor (media monitoring or social listening tools) can provide valuable insights and enhance brand management. What are Brand Mentions? …
As the National Day holiday approaches, the Wisers Tourism Index predicts that the number of inbound tourists to Hong Kong in October will increase compared to September. As the first short holiday after the summer vacation, many tourists are preparing their travel destinations. Discussions about “Physical Activity” in Hong Kong have increased among netizens on…
According to the latest forecast from the Wisers Tourism Index, the overall number of inbound tourists to Hong Kong in September may see a downward trend, mainly due to the end of the summer vacation. However, “Physical Activity” have also had a positive impact on the number of inbound tourists. Hong Kong athletes achieved two…
Understanding the emotions and opinions of your audience is more critical than ever. Public Relations (PR) professionals constantly seek ways to gauge public sentiment and tailor their strategies accordingly. Enter social media sentiment analysis – a powerful tool that can revolutionize how you approach PR, enabling you to uncover hidden emotions and insights. In…
From June 11 to July 10, “tourist check-ins” on Mainland social media rose to 34%, leading topics like “shopping and entertainment” (26%) and “dining” (15%). This increase was driven by events featuring popular cartoon IPs and Dragon Boat Festival activities in Hong Kong. Despite a drop in “shopping and entertainment,” the new duty-free allowance for…
The Hong Kong government recently announced that over 210 mega events will be held throughout 2024. With the events held in the first half of the year, there are still at least 106 mega events to come, spanning various fields, including arts and creativity, festivals, sports competitions, large conferences, trade exhibitions, and financial summits. There…
In today’s fast-paced digital world, keeping your finger on the pulse of your audience’s conversations is more critical than ever. This is where social listening comes into play. But what exactly is social listening, and why should you care? Let’s dive in and transform your marketing strategy with the power of WiseMonitor, your go-to…
