Media Intelligence vs Market Intelligence Media intelligence and market intelligence are two critical components in the strategic decision-making process for organizations, yet they serve distinct purposes and offer different insights. Media intelligence focuses specifically on the monitoring and analysis of media content across various platforms, including print, broadcast, digital, and social media. It enables organizations…
In today’s fast-paced digital world, staying ahead of the competition requires real-time insights into media trends, consumer sentiment, and competitor strategies. Media intelligence, powered by advanced media monitoring tools, helps businesses make data-driven decisions, enhance brand reputation, and drive growth. Whether you’re a PR manager tracking brand mentions or a marketing manager analysing industry trends,…
Coinciding with the “May Day Golden Week,” the Hong Kong Tourism Board seized the opportunity to host a drone show on May 1 at the Wan Chai Temporary Promenade, themed around three intangible cultural heritage festivals—Tin Hau Festival, Tam Kung Festival, and the Cheung Chau Bun Festival—offering visitors a spectacular visual feast. Additionally, shopping malls…
According to the latest data from the Wisers Tourism Index, the number of inbound tourists to Hong Kong in April 2025 is expected to significantly increase due to the hosting of popular sporting events and the rising buzz around tourism facilities. The Kai Tak Sports Park officially opened on March 1, with a star-studded lineup…
According to the latest data from the Wisers Tourism Index, the number of tourists in Hong Kong is expected to rise significantly by March 2025. Among these, the Visa-OTA indicator plays a crucial role. Since the resumption of the “Multiple-entry” Scheme for Travel to Hong Kong from Shenzhen on December 1, 2024, there has…
According to the latest data from the Wisers Tourism Index, the increase in posts related to transportation and tourist attractions in Hong Kong may indicate a rise in visitor numbers in February 2025. Notably, discussions about “attractions” on mainland OTA media have had a significantly positive impact on these predictions. In posts about “attractions,” advertisements related…
In the digital age, businesses are constantly seeking ways to improve their product strategies and drive growth. One of the most effective methods to achieve this is through social listening—the practice of monitoring and analyzing conversations on social media platforms to gather insights about customer opinions, preferences, and trends. By leveraging social listening, companies…
According to the latest data from the Wisers Tourism Index, the number of inbound tourists in January 2025 may decrease due to a decline in ublic discussions about Hong Kong on social media platforms and an increase in negative news related to the service industry. Recent viral posts on platforms like Weibo detailing negative experiences…
According to the latest data from the Wisers Tourism Index, the number of visitors to Hong Kong is expected to see a slight increase in December compared to November. The “cultural and recreational” data indicates that tourists are enthusiastic about cultural activities, concerts, and Hong Kong films. For instance, November and December mark…
In today’s competitive landscape, effective competitor analysis is crucial for any business aiming to stay ahead. Understanding your rivals allows companies to identify market trends, gain insights into competitor strategies, and refine their own approaches. WiseMonitor, a leading media monitoring and social listening platform, offers powerful tools to conduct thorough competitor analysis, helping…
