As businesses strive to connect with their audiences, understanding how and where their brand is being discussed has never been more essential. This article explores the significance of brand mentions and how WiseMonitor (media monitoring or social listening tools) can provide valuable insights and enhance brand management. What are Brand Mentions? …
As the National Day holiday approaches, the Wisers Tourism Index predicts that the number of inbound tourists to Hong Kong in October will increase compared to September. As the first short holiday after the summer vacation, many tourists are preparing their travel destinations. Discussions about “Physical Activity” in Hong Kong have increased among netizens on…
According to the latest forecast from the Wisers Tourism Index, the overall number of inbound tourists to Hong Kong in September may see a downward trend, mainly due to the end of the summer vacation. However, “Physical Activity” have also had a positive impact on the number of inbound tourists. Hong Kong athletes achieved two…
Understanding the emotions and opinions of your audience is more critical than ever. Public Relations (PR) professionals constantly seek ways to gauge public sentiment and tailor their strategies accordingly. Enter social media sentiment analysis – a powerful tool that can revolutionize how you approach PR, enabling you to uncover hidden emotions and insights. In…
From June 11 to July 10, “tourist check-ins” on Mainland social media rose to 34%, leading topics like “shopping and entertainment” (26%) and “dining” (15%). This increase was driven by events featuring popular cartoon IPs and Dragon Boat Festival activities in Hong Kong. Despite a drop in “shopping and entertainment,” the new duty-free allowance for…
The Hong Kong government recently announced that over 210 mega events will be held throughout 2024. With the events held in the first half of the year, there are still at least 106 mega events to come, spanning various fields, including arts and creativity, festivals, sports competitions, large conferences, trade exhibitions, and financial summits. There…
In today’s fast-paced digital world, keeping your finger on the pulse of your audience’s conversations is more critical than ever. This is where social listening comes into play. But what exactly is social listening, and why should you care? Let’s dive in and transform your marketing strategy with the power of WiseMonitor, your go-to…
During the Golden Week, the Hong Kong Tourism Board organized events like marine pyrotechnic displays on May 1 and launched a “Golden Week Travel Website” for visitors, providing information on special offers, transportation, and attraction opening times. Additionally, the Yau Tsim Mong Shopping Festival, initiated by the Yau Tsim Mong District Office and District Council,…
Influx of Mainland Visitors Peaks During Qingming Festival 2024 During the Qingming Festival holiday (April 4-6, 2024), Hong Kong’s Immigration Department recorded a total of 362,000 entries from mainland visitors. This represents a significant 112% increase from the same period in 2023, although it still has not returned to the pre-pandemic levels of 2019, which…
Wisers, with its innovative approach to all-media big data and smart business intelligence solutions in Hong Kong, has established itself as a global leader, transforming the landscape of business intelligence and data analysis. Serving over 3,000 clients across the globe, Wisers harnesses the power of advanced AI technology and scientific analysis models to deliver…
