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People need entertainment no matter how the political and social winds blow. In 2020 the demand for entertainment was even more acute as the pandemic had forced people to stay home. They were stuck to the TV even during dinnertime, and local TV viewership bounced back. Netflix’s drama series remained most searched hashtags online. Apart…
The COVID-19 outbreak has dealt a heavy blow to the economy, and Hong Kong’s unemployment rate climbed to a 16-year high. What is the biggest concern of workers amidst the pandemic? Are they worried about pay cuts or layoffs? According to big data, “working from home” (WFH), which received mixed responses from workers, was one…
As wearing a mask has become a habit of the public amid the spread of the COVID-19 pandemic, the market saw a shopping spree with local mask factories springing up. However, masks made in Hong Kong have mixed quality. Therefore, people talked more about quality rather than quantity about masks. Which mask brands are the…
Professor Yuen Kwok-yung and Dr Chuang Shuk-kwan received most positive comments over the past one year amid the pandemic, but neither of them was the most popular public officers A series of contingency measures have been put in place by the HKSAR government over the past year to fight against the COVID-19 pandemic, involving different…
APAC CIO Outlook, an eminent English professional magazine in Asia Pacific (APAC), has recently published the Top 10 chart of Artificial Intelligence (AI) Solution Providers for 2020. Wisers made into the top 10 out of peers across the world thanks to its advanced AI technologies and massive big data. The chart is widely revered by…
In September, social distancing laws in Hong Kong were loosened and the trend of “Revenge Consumption” emerged. The trend sparked a shopping spree in the city as malls rebounded by 35% in the second quarter, showing a remarkable recovery. Here are a few more of our observations regarding post-social-distancing shopping sprees. Challenges for marketing and…
Microsoft China Partner Conference 2020 was held in Beijing on October 28. Themed on “Empowering Industries for a Connected Future”, the conference focused on hot topics – teleworking, low-code development, business globalization, big data and intelligent transformation – to comprehend the current trends of industry transformation and explore better collaboration models for win-win situation. As…
Research period January 1 to September 6, 2020 Posts + Interactions 1.236 million posts detected related to COVID-19 (from Facebook, Instagram, YouTube, Telegram, Twitter, discussion boards, blogs and other social media platforms) Over 29.15 million comments left by netizens 330 million online interactions After 3 rounds of big data research on COVID-19, what we want to…
Social media is pervasive, and the comments made by KOLs (key opinion leaders) on social media platforms have shown to have a considerable influence on people’s opinions and choices. This is an enormous contributing reason why KOL marketing has become popular and effective in recent years. But with great power comes great responsibility, and it…
