With the rise of “social media-based marketing”, consumers are less reliant on traditional advertising to make their purchase decisions. Instead, they are more ready to heed information from social media, including livestreamed promotions, short promotional videos, recommendations from friends, among others. Therefore, to understand the real market trends, the consumer goods industry must collect public…
Mask has become an important factor that affects netizens’ sentiment amid the spread of the COVID-19 pandemic, especially in the initial period of the pandemic when it was extremely difficult to buy a mask. Data showed that it was not Valentine’s Day but the mask that pushed up netizens’ “Happiness Index” to a peak on…
Members of the public experienced an emotional roller-coaster of joy, fury and sadness amid the pandemic. It was heard that the city burst into an outcry of fury from time to time. Just what infuriated netizens the most? Big data analysis finds out that government officials and their policies are the causes of their fury.…
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People need entertainment no matter how the political and social winds blow. In 2020 the demand for entertainment was even more acute as the pandemic had forced people to stay home. They were stuck to the TV even during dinnertime, and local TV viewership bounced back. Netflix’s drama series remained most searched hashtags online. Apart…
The COVID-19 outbreak has dealt a heavy blow to the economy, and Hong Kong’s unemployment rate climbed to a 16-year high. What is the biggest concern of workers amidst the pandemic? Are they worried about pay cuts or layoffs? According to big data, “working from home” (WFH), which received mixed responses from workers, was one…
As wearing a mask has become a habit of the public amid the spread of the COVID-19 pandemic, the market saw a shopping spree with local mask factories springing up. However, masks made in Hong Kong have mixed quality. Therefore, people talked more about quality rather than quantity about masks. Which mask brands are the…
Professor Yuen Kwok-yung and Dr Chuang Shuk-kwan received most positive comments over the past one year amid the pandemic, but neither of them was the most popular public officers A series of contingency measures have been put in place by the HKSAR government over the past year to fight against the COVID-19 pandemic, involving different…
APAC CIO Outlook, an eminent English professional magazine in Asia Pacific (APAC), has recently published the Top 10 chart of Artificial Intelligence (AI) Solution Providers for 2020. Wisers made into the top 10 out of peers across the world thanks to its advanced AI technologies and massive big data. The chart is widely revered by…
In September, social distancing laws in Hong Kong were loosened and the trend of “Revenge Consumption” emerged. The trend sparked a shopping spree in the city as malls rebounded by 35% in the second quarter, showing a remarkable recovery. Here are a few more of our observations regarding post-social-distancing shopping sprees. Challenges for marketing and…
