How can shopping malls grasp the opportunity of “Revenge Consumption” by leveraging big data analytics?

In September, social distancing laws in Hong Kong were loosened and the trend of “Revenge Consumption” emerged. The trend sparked a shopping spree in the city as malls rebounded by 35% in the second quarter, showing a remarkable recovery. Here are a few more of our observations regarding post-social-distancing shopping sprees. Challenges for marketing and…

Wisers & Microsoft Jointly Explore New Territory in Big Data

Wisers & Microsoft Jointly Explore New Territory in Big Data

Microsoft China Partner Conference 2020 was held in Beijing on October 28. Themed on “Empowering Industries for a Connected Future”, the conference focused on hot topics – teleworking, low-code development, business globalization, big data and intelligent transformation – to comprehend the current trends of industry transformation and explore better collaboration models for win-win situation. As…

Universal Community Testing Programme: How 72 hours of public opinion data can provide unique insights

Study period: August 7th 12:00 am to August 9th 11:59 pm Posts + Interactions: 3,286 related posts (including Facebook, Instagram, YouTube, discussion boards, blogs, etc.) + 282,772 interactions Research target classification: Trend development Methodology: This study uses Wisers’ artificial intelligence technology to conduct data mining, sentiment analysis, semantic analysis, keyword research and other processes. The golden 72 hours: Wisers has…

Enhancing the Intelligent Decision-Making Ability of Financial Institutions──Wisers’ AI and Big Data Analytics

Whenever people go online to search for information or go online-shopping, they leave behind little bits of footprints- customer behavioural data. Gather this bits by bits of “footprints” will be a mass amount of data, with the analytical tool, this can provide precious insights for enterprises looking to refine their decision-making processes. Big data analytics…