In September, social distancing laws in Hong Kong were loosened and the trend of “Revenge Consumption” emerged. The trend sparked a shopping spree in the city as malls rebounded by 35% in the second quarter, showing a remarkable recovery. Here are a few more of our observations regarding post-social-distancing shopping sprees. Challenges for marketing and…
Microsoft China Partner Conference 2020 was held in Beijing on October 28. Themed on “Empowering Industries for a Connected Future”, the conference focused on hot topics – teleworking, low-code development, business globalization, big data and intelligent transformation – to comprehend the current trends of industry transformation and explore better collaboration models for win-win situation. As…
Research period January 1 to September 6, 2020 Posts + Interactions 1.236 million posts detected related to COVID-19 (from Facebook, Instagram, YouTube, Telegram, Twitter, discussion boards, blogs and other social media platforms) Over 29.15 million comments left by netizens 330 million online interactions After 3 rounds of big data research on COVID-19, what we want to…
Social media is pervasive, and the comments made by KOLs (key opinion leaders) on social media platforms have shown to have a considerable influence on people’s opinions and choices. This is an enormous contributing reason why KOL marketing has become popular and effective in recent years. But with great power comes great responsibility, and it…
Wisers released a “Epidemic Index 3.0” report on Sep, 2020 which analysed the big data with AI technology to provide the insights of online public opinion about lives under epidemic. We are glad that the report insights were widely covered by local media including newspaper and online newspaper. Wisers will keep conducting more researches on…
Hong Kong has been ravaged by COVID-19 over the past four months, with death toll passing 100. The Government launched a new round of Anti-Epidemic Fund, a whole-day dine-in ban, social distancing rules, and a voluntary universal virus test programme to cope with the pandemic, which has affected everyone’s daily life. The impacts of these…
