Nowadays, it is pivotal for enterprises to realize digital marketing transformation by finding out valuable commercial information from massive data and converting them into quantifiable ones. Many consumers’ behaviours are not decided by digital data, which have transformed their decision-making process. In view of this, WisersAnalytics is designed by integrating the traditional marketing theory with the company’s…
The Department of Journalism and the Department of Computer Science of Hong Kong Baptist University (HKBU) co-organised the Data and Media Hack 2019 (DMH 2019) in HKBU from 25 to 27 January 2019. About 100 students from 7 universities in Hong Kong took part in the competition that aimed to set the stage for innovation and exchanges…
The 13th China SMEs Annual Meeting in 2018, which was highly regarded by the Chinese private enterprise community, was held in Beijing on 23 November. Organised by the China Association for Small & Medium Commercial Enterprises (CASMCE) and China General Chamber of Commerce, the Meeting centered on the theme of 40th Anniversary of China’s Reform…
2018 Great Bay Area Conference on Robotics and Artificial Intelligence was held in Shenzhen on 6 and 7 December 2018. The Conference was jointly organised by China Centre for International Science and Technology Exchange, Shenzhen Association for Science and Technology and Shenzhen Industry-University-Research Institute Collaboration Association (SZIUR). Talents from a variety of disciplines joined the Conference and exchanged views on…
WisersAnalytics and China Consumer Journal jointly released a report on how the 5-year implementation of the Provision on the Liability for the Repair, Replacement and Return of Household Automotive Products (the “Provision”) has affected consumers’ behaviors. Through collecting via backtracking data, the study aimed to understand the effectiveness and feedback of the Provisions, in a bid…
[Iyiou’s Guide] Wisers has morphed from monitoring sentiment to now leveraging AI and Big Data to mine business intelligence. Founded in Hong Kong in 1998, Wisers was first a service provider of media monitoring. Thanks to media data collected in the past 20 years, the company has transformed into an AI business intelligence solution provider, leveraging…
