Achieve Precise Marketing & Increase Retail Sales Revenue with Data-Driven Insights

While queuing is a common occurrence, it is not the most influential factor for customer experience. In fact, the data shows that service is the most frequently mentioned area among customers, highlighting its crucial role in shaping the overall customer experience.

Customers place the highest importance on the product and service quality, rather than just the waiting time. In fact, customers are often willing to queue for an extended period if they can obtain their desired product or receive exceptional service, such as a passionate and welcoming sales team, especially for entry-level shoppers.

One area that seems to be leaving customers dissatisfied is aftersales service. This suggests an opportunity for businesses to focus on enhancing their post-purchase support and customer care to further improve the overall shopping experience.

Customers are very cautious about being misled by sales personnel, especially when it comes to stock levels and bundled sales. Ensuring transparency and authenticity in these areas can help build trust and improve the customer’s perception of the brand.

The data reveals that stores in Tsim Sha Tsui tend to generate a larger discussion volume on the Xiaohongshu platform, while stores in Causeway Bay, particularly in Times Square, receive relatively lower satisfaction scores.