WiseBI
為您的報告提供獨有見解
透過我們由 AI 人工智能所驅動的商業智能平台，提升您的決策能力；提供個性化報告、無縫整合及量身定制的見解，滿足您獨特的業務需求。
WiseBI 的產品優點
運用儀表板一鍵生成精辟的商業報告
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媒體渠道分析
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品牌分析
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活動分析
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產品分析
深入了解媒體趨勢，掌握您的企業傳訊整體表現
- 通訊洞察：總結通訊周期中的熱門話題，並提供專業的公關建議
- 指標統計：檢視媒體聲量和互動量等指標，了解整體傳播情況
追蹤變化趨勢，深入了解主題討論
- 競爭量趨勢: 洞悉監測期間公眾輿論上升或下降的趨勢變化
- 節點分析: 識別傳播過程中的高熱點話題
傳播熱議內容，掌握情感走向
- 健康度：通過指數衡量自身品牌通訊的情感聲譽
- 情感分布：洞悉正面、 中性和負面情感的比例，以及不同媒體渠道的情感表達，從而了解公眾對品牌的情感態度
- 討論主題：負面關鍵詞的分布，了解討論內容
洞悉各媒體渠道的傳播表現，分析媒體觀點方向
- 行業媒體分布：了解行業內的主要垂直媒體傳播平台
- 媒體分布：了解不同媒體類型的聲量表現，促進自我競爭
- 帳戶分布：在自我競爭和傳播過程中了解具影響力帳戶的分布
洞悉市場定位，提升品牌競爭力
- 品牌分布：比較自身品牌與競爭對手在聲量和互動方面的分布數據
- 趨勢表現：監測期間內，比較自身和競爭對手的聲量和互動量的增減趨勢變化
- 競爭格局：了解自身與競爭對手在聲量份額（SOV）和商業潛力單位（BPU）方面的分布
了解媒體分布，量度商業通訊成效
- 自有媒體分布：品牌官方媒體帳戶的聲量分布
- 付費媒體分布：付費媒體帳戶的聲量分布，例如對外聘請的品牌大使等
- 媒體分布優勢：非付費渠道的媒體帳戶分布
設立不同關鍵字分類，提高傳播效率
- 類別分布：洞悉不同類別各自的聲量和互動量表現
Insight into Activity Communication, Understanding Overall Communication Performance
- Insights on Communication: Summarize the hot topics during different communication periods (preheating period, official announcement period, press conference, pre-sale period), and provide professional public relations suggestions
Master the overall overview of the activity and evaluate the effectiveness of the activity
- Metric analysis: Understand the overall communication situation through the total volume of activity, total interaction, and the amount of positive, neutral, and negative comments
- Overview of Activities: Understand the trend changes of the rise or fall during the activity monitoring cycle, identify the high-point hot topics in the dissemination process, and review the overall sentiment, media, and article type performance of the activity
The main platform for media dissemination of activities and identifying the direction of media viewpoints
- Media distribution: industry-specific professional vertical media, social media, and account dissemination main platform
- Media Emotion Distribution: Vertical/Social Media Skews Negative
- Emotional distribution of media content types: UGC, PGC and other content types, optimizing content dissemination strategies
- Topic Type Distribution: Insights into Market Trends across Different Media
Hot topics of the event and evaluation of the communication effect
- Distribution of Hot Topics: Distribution of Discussion Content on Different Media, Optimizing Communication Strategies, and Improving Communication Efficiency
- Topic Volume: Understand the popularity of a topic and evaluate the effectiveness of communication based on the performance of the topic volume
- Main post/comment hot discussion: Distribution of negative words in the main post/comment, understanding the users’ focus on the topic, discovering potential needs, and adjusting marketing strategies
Insight into market trends and discover market opportunities
- Brand Series Distribution: Comparing the distribution of brand series volume across different brands.
- TOP product: Compare the distribution of voice volume of different product series of oneself and competitors, as well as the month-on-month changes in indicators compared to the previous period
Understand the popularity of product lines and meet market demand
- Product Series Distribution: Understand the distribution of volume and interaction of different product series, as well as the indicator’s month-on-month changes compared to the previous period
Optimize product media communication strategy and evaluate the effectiveness of product communication.
- Product media distribution: Display the distribution of voice and interaction of TOP products for each media in media display.
